Taking aesthetic product photography involves considering the composition, lighting, and subject matter in order to create a beautiful and visually appealing image. How can you achieve that look for your products? We give you tips and ideas!
Everyone loves aesthetic photos because they are pleasing to the eye. That’s why influencers and creators always strive to portray the perfect aesthetic to attract an audience. Your brand shouldn’t be the exception.
Technically speaking, aesthetics are concerned with beauty or the appreciation of beauty and taste. Ever heard the phrase ‘aesthetically pleasing’? This is used to describe an object/item that someone considers to be beautiful or attractive to look at. It means that it fulfills all of your needs and qualities for beauty in one.
However, what makes a photo aesthetically pleasing can also be a matter of personal preference, as different people may have different opinions on what they consider to be attractive or appealing.
This has people looking for aesthetically pleasing wallpapers, art, pictures, clothes,…and even food. But how to get aesthetic product photography for your brand? We tell you all about it!
How to Take Aesthetic Product Photos?
Taking aesthetic product photography involves combining a thoughtful composition, good lighting, and an interesting subject to create beautiful and visually appealing images.
Consider the composition of your photo
Aesthetic photos often have a balanced and harmonious composition, with the subject placed in a way that is pleasing to the eye. Pay attention to the rule of thirds, leading lines, and other composition techniques to create an aesthetically pleasing image.
Use good lighting
Lighting is a crucial aspect of aesthetic photography, as it can greatly affect the mood and overall look of a photo. Try to use natural light whenever possible, and pay attention to the direction and quality of the light to create a beautiful and soft look in your photos.
Proper lighting can highlight your product’s features and make it look more attractive. Use natural light whenever possible, and consider using a diffuser to soften the light and eliminate harsh shadows.
Edit your photos carefully
After you’ve taken a photo, take some time to edit it to enhance its aesthetic qualities. Adjust the contrast, saturation, and other image settings to create a more pleasing and beautiful image. Be careful not to over-edit, as this can make a photo look unnatural.
Make sure to keep your brand’s identity while editing too!
Choose a simple and uncluttered background
A clean and uncluttered background can help draw the viewer’s attention to the product and make it the focus of the photo.
Avoid using busy or distracting backgrounds, and consider using a plain white or light-colored background for a clean and elegant look.
Try a minimalistic composition
A minimalistic composition can create a clean and elegant look in product photos. Consider using a single product in the center of the frame, with plenty of negative space around it. This can create a simple and aesthetically pleasing image.
Use props to add interest to the photo
Props can add visual interest and context to a product photo. Consider using flowers, plants, or other natural elements to add a touch of color and texture to the photo.
Experiment with angles and perspectives
Changing the angle or perspective from which you shoot a product can create a more interesting and aesthetically pleasing photo. Consider shooting from above, below, or at a unique angle to add visual interest to the photo.
Use a neutral color palette
A neutral color palette can create a calming and elegant look in product photos. Consider using a white or light-colored background, and choosing props and accessories in neutral colors.
Try a symmetrical composition
A symmetrical composition can create a balanced and harmonious look in product photos. Consider arranging the product and any props in a way that creates a symmetrical composition, with the product placed in the center of the frame.
Use creative compositions
Experiment with different compositions to create a more interesting and aesthetically pleasing product photo. Consider using diagonal lines, leading lines, or other composition techniques to add visual interest to the photo.
Incorporate movement
Movement can add energy and dynamism to a product photo. Consider using a slow shutter speed to capture the movement of objects or people in the photo, or using motion blur to create a sense of motion.
Use reflective surfaces
Reflective surfaces can add depth and dimension to a product photo. Consider using a mirror or other reflective surface to create reflections of the product in the photo, or to add visual interest to the background.
Let’s sum it up
In general, a well-composed, well-lit photo with harmonious colors and a clear subject can be considered aesthetically pleasing. Make sure you try the following tips to create aesthetic product photography:
- Consider the composition of your photo
- Use good lighting
- Edit your photos carefully
- Choose a simple and uncluttered background
- Try a minimalistic composition
- Use props to add interest to your photo
- Experiment with angles and perspectives
- Use a neutral color palette
- Try a symmetrical composition
- Use creative compositions
- Incorporate movement
- Use reflective surfaces
If you want to take aesthetic product photography for your brand at scale, make sure to try Cherrydeck Branded Stock for fast, easy, and stress-free content production.
Check out the Cherrydeck Blog for more product photography ideas for your brand, more brand insights.
